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The Strategic Planning Process: Implementation/ SWOT Analysis

Part 1: St. Mary’s Wellness Center Overview

· Create a mission statement that reflects the new direction for St. Mary’s.

· Create a vision statement reflecting the new mission statement.

· Discuss the data elements that should be collected to identify which patients would best benefit from the programs identified in the case study.

· Explain the reason you selected these data elements.

Part 2: Program strategies and Growth Opportunities

· Discuss the type of strategy that the leadership team at St. Mary’s pursued.

· Identify the strengths and weaknesses of this strategy.

The organization is allowing you to hire two new employees to support the program strategies.

· Describe the employee roles and the specific qualifications they need to fulfill the positions’ responsibilities.

Part 3: Program opportunities and Threats

· Determine which organizations in the community might view the wellness center as a new form of competition.

· Identify the way(s) in which those organizations may be impacted by the changes occurring at St. Mary’s.

· Analyze factors described in Chapter 3 that might affect the implementation of this new strategy.

· Identify the opportunities and threats related to the strategy.

Must be at least three double-spaced pages in length (not including title and references pages) and formatted according to APA style

Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.

Must use at least one credible source in addition to the course text.

SWOT ANALYSIS n 357

S

to their success. Faculty who design

retention programs should be sensitive

to students’ generational needs and to

the ongoing collection and analysis of

retention data that will point the way to

improvement.

See also Licensure

Arizona State University. (n.d.). College of nurs-
ing exemplary programs for retention. Retrieved
October 7, 2006, from http://www.asu.edu/
retention/exemplary/pdf/KA_Nursing.pdf

Coughlan, S. (2009). Facebook “cuts student
drop-outs.” BBC News. Retrieved September
18, 2010, from http://news.bbc.co.uk/go/pr/
fr/-/2/hi/uk_news/education8299050.stm

Noel-Levitz, Inc. (2008). The 2008 National
Student Satisfaction and Priorities Report—
Four Year Private Colleges and Universities.
Retrieved September 18, 2010, from http://
www.noellevitz.com

Gloria F. Donnelly

SWOT ANALYSIS

Strategic management is the process

through which an organization analyzes

the competitive environment to under-

stand organizational strengths, weak-

nesses, opportunities, and threats (SWOT).

On the basis of that understanding, strat-

egies are devised and implemented to

neutralize threats and take advantage of

opportunities. A SWOT analysis involves

evaluation of internal organizational

resources and capabilities and an evalua-

tion of the external environment to iden-

tify market opportunities and competitive

forces. It is helpful in identifying how

internal and external factors might interact

to create a market advantage, or increase

competitive pressures. The analysis will

highlight areas where an organization is

vulnerable, where it is constrained, and

and (3) the number and demographic pro-

fi le of students that drop out of the nurs-

ing program. The demographic profi le can

include faculty-selected variables such as

overall GPA and Scholastic Aptitude Test

on admission; GPA in selected science

courses; and admission status, for exam-

ple, transfer or freshman standing. These

cumulative data can provide a predictive

success model for faculty to use in their

admission process and in improving reten-

tion programs and in improving student

retention and success.

RETENTION AND NCLEX-RN SUCCESS

Success on the National Council Licensure

Examination for Registered Nurses

(NCLEX-RN) needs to be part of nurs-

ing program retention strategies. It is the

responsibility of every nursing program

to ensure that the graduate is prepared to

attain licensure to practice. The inability

to secure a registered nurse license after

the successful completion of any nursing

program can be devastating to the student

and to the family’s investment in an educa-

tion. There are a variety of strategies that

include periodic testing across the nursing

curriculum as well as a summative, com-

prehensive test with predictive values.

Any testing program selected or designed

by faculty or by a standardized testing ser-

vice should be accompanied by a system-

atic remediation policy and program for

those students who fall below the passing

standard.

SUMMARY

Retention programs in schools of nurs-

ing should be derived not only from the

admission and progression philosophy

and policies of the nursing program but

also from data provided by students on

those factors that contribute most highly

Nursing Leadership_PTR_Alpha S_17-11-11_337-359.indd 357Nursing Leadership_PTR_Alpha S_17-11-11_337-359.indd 357 11/17/2011 3:00:11 PM11/17/2011 3:00:11 PM

Feldman, H. R., Greenberg, M. J., Jaffe-Ruiz, M., McClure, M. L., McBride, A. B., Smith, T. D., & Alexander, G. R. (Eds.). (2011). Nursing leadership : A
concise encyclopedia, second edition. Springer Publishing Company, Incorporated.
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