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This case study will challenge you to apply what you have learned about understanding user needs, product concept development, user-centered design, and the use of product platforms and architecture to reach new customers and new markets. In this case, you will explore 3M’s Greptile Grip Technology.
Case Questions 1. What other applications do you envision for the Greptile technology within the sports and leisure market? (5 points) 2. What new market applications (outside of sports and leisure) do you envision for the Greptile grip technology? Justify why you think these new market applications are warranted. (5 points)
Compose your answers to the case question as a MS Word document (Arial, 11 pt, 1.5 spacing). Your submission must be 2 to 3 pages in length.
The paper and responses to the question should lean heavily towards innovation, specifically understanding user needs, product concept development, user-centered design, and the use of product platforms and architecture to reach new customers and new markets