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Research is the cornerstone of understanding the customer. Various tools exist to help you understand how the customer views or perceives a brand, with the ultimate goal of influencing him or her to buy the brand.
An advertising agency created the brand asset valuator (BAV), which applies 4 factors to a brand: differentiation, relevance, esteem, and knowledge. Click here to study the BAV and see how this system affects the perceived value of a brand.
Create a PowerPoint presentation that describes the research tools that you can use to find out more about customer buying behaviors. Your PowerPoint presentation of 4â€“6 slides should be in the following format:
- Slide 1: A description of your brand
- Slide 2: A description of your target customer
- Slide 3: A description of BAV
- Slide 4â€“5: 2 factors from BAV that you will use to connect the brand with your customer
- Slide 5â€“6: Conclusion slide about why these factors are important in making your customer aware of the brand, with the end goal of influencing their buying behavior
NOTE: you can find answers in this link https://class.ctuonline.edu/_layouts/MUSEViewer/MUSE.aspx?mid=17570206
if you include other resources please include them