Activity 1: Vision Care Surgery Center Report, marketing homework help
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You are in a marketing position for a vision care and surgery provider that specializes in Lasik eye surgery.Your boss has asked you to write a report to him explaining the most favorable marketing mix for an upcoming revision of the company’s strategic marketing plan.He wants to see details about the product, place, promotion, and price.Your boss wants you to be creative and to do some background research before you write the report.
You will need to research Lasik eye surgery to familiarize yourself with the service and how you can best satisfy the requirement for the report.Begin by telling your boss how you can favorably impact the new strategic marketing plan with your input.Then address your recommendations by discussing the details concerning the marketing mix: product, place, promotion, and price.Further, you must address the modern marketing management 4Ps: people, processes, programs, and performance.
Your Activity responses should be both grammatically and mechanically correct and formatted in the same fashion as the Activity itself.If there is a Part A, your response should identify a Part A, etc.In addition, you must appropriately cite all resources used in your response and document them in a bibliography using APA style.(100 points) (A 4-page response is required.)
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