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The following student learning outcomes of the course are in this continuous assessment tool:
Identify environmental forces that affect companyâ€™s ability to serve its customers.
Analyze consumer markets and consumer buying behavior
Description of the Tool
I. Write about environmental forces that affect companyâ€™s ability to serve its customers
II. a. Discuss the consumer markets behavior.
b. Discuss the consumer buying behavior
III. explain the main characteristics of consumer culture in Oman.
Use A4 size paper
Use Times New Roman 12 font size with double (2) line spacing
About 1500 words
Use first page of assignment as cover page to submit your work
Multiple pages must be stapled at top left corner
Late submission is subjected to deduction of 2 marks per delayed day
Use APA Style of reference for the resources used
Student will be served with academic warning in case of submitting plagiarized work.