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The purpose of this assignment is to create a Marketing Plan for a local business. This usually works best with a local business proprietor who is willing to share his perceptions and goals for their business.
Here is another student’s example: Marketing Plan Example
Remember that the important aspects are:
- Marketing Plans rely on a good Industry Analysis.
- Marketing Plans are a Plan. Provide details on Marketing Mix, Implementation, and Strategy.
- Marketing Plans are detailed. The more details, the better.