choose an industry in which only one or two new entrants have succeeded in the last 20 years and explain why was it because of a new niche a new technology or some other reason

Please, choose one of the following two options:

Option 1: Choose an industry in which no new entrant has succeeded in the last 20 years, and then explain why it is so.

Option 2: Choose an industry in which only one or two new entrants have succeeded in the last 20 years and explain why. Was it because of a new niche, a new technology, or some other reason?

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