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Please watch the following video, â€œThe Launch of Fuse by Cadbury,â€ at the following link: https://unh.kanopy.com/video/marketing-mix-cadburys (Links to an external site.) I donâ€™t think you will have any problems with using the link, but if you do experience any difficulty you can go to Kanopy through Canvas. Once you have viewed the film
Find a recent article about a service-oriented business and how that company successfully used one or more elements of the marketing mix to address the unique nature of service as a product.