sales and marketing 9

Are you pressed for time and haven’t started working on your assignment yet? Would you like to buy an assignment? Use our custom writing services for better grades. Even if your deadline is approaching fast, our writers can handle your task right when you need it. Our writers will complete your order from scratch and make sure it’s completely unique.

Order a Similar Paper Order a Different Paper

Understanding Buyers, Markets and Organizational Customers

A customer is the one who receives a product or service from a seller, vendor, or supplier. Some form of money or other benefit changes hands. Understanding who the specific customer is will affect both marketing and selling. It is important to communicate effectively and clearly with the customer.

    Organizational and Consumer Buying

    Consumer and organizational buyer behavior are sub-categories of marketing. An understanding of both enable businesses to understand the needs, preferences and behavior of buyers, as well as the internal and external factors that influence buyer behavior. Buyer behavior is concerned with the selection and purchase of products or services to satisfy a need for individuals or groups. It occurs for an individual consumer; an individual consumer in the context of a group; or an organization. Understanding buyer behavior has important implications for salespeople, sales management, and organizational success.

    Read the following chapters in the assigned text:

    Chapter 5: Understanding Consumer Behavior

    Chapter 6: Understanding Organizations as Customers

    Watch the LinkedIn Learning video: Understanding Exactly Who your Customer Is from the course: SEO Ecommerce with Steve Harris

    Watch the LinkedIn Learning video: Creating Buyer Personas from the course: SEO Ecommerce with Steve Harris

    Watch: 13 Short Customer Service Videos

    Read the following and respond:

    Describe the stages of the purchase decision for a typical consumer when purchasing a new car. What are possible psychological and sociological influences on the consumer purchase decision process?


    • Minimum Page Length – 2 full pages (excluding title/header and reference list); 12-point Times New Roman; double spaced; and page numbering.
    • Be sure to answer the entire question to receive maximum credit for this task.
    • Use and include information from the weekly course content and outside sources to support the conclusions contained in the paper.
    • All sources should be cited in proper APA format (in-text citations and a reference list).

    Do you need help with this or a different assignment? Even when your task is complicated and the deadline is in less than 2 days, you still have every chance to get a good grade for it. How? By completing the order form, you will get the finest custom-written assignment at an affordable price. We also deliver a number of services for free (e.g., revisions, editing, checking the text for authenticity). Use our paper writing service to receive effective help with your homework.

    Order a Similar Paper Order a Different Paper