If jeff believes in saving the environment but finds himself deciding to throw away aluminum cans because his college campus does not recycle, he may experience an aversive emotional state due to the

If jeff believes in saving the environment but finds himself deciding to throw away aluminum cans because his college campus does not recycle, he may experience an aversive emotional state due to the inconsistency between two cognitions. this is consistent with the findings of the elaboration likelihood model. self-affirmation theory. induced compliance theory. cognitive dissonance theory.

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