Capstone Project W2 Assignment

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week 2

To understand business strategy.

The goals, objectives, and stakeholders of the proposed business will be described.

Capstone Project Workplan

Today’s date:

Your name:

Your email address:

Your Instructor:

Course/Section #:


Please complete the table below, indicating what you plan to accomplish and submit each week of the course.

Week

What I plan to accomplish

What I will submit

1

Identification of business

Company background, history and description

2

To understand business strategy

The goals, objectives, and stakeholders of the proposed business will be described.

3

Environmental scanning

Industry analysis and competitive analysis.

4

Marketing strategies

Marketing strategy designed for the company

5

Organizational strategies

Organizational structure, leadership and culture

6

Financial projections

Assumptions and predictions of financial parameters.

7

Findings

Abstract

8

Gain skills to formulate business plans

Compete project with details of lessons learned with the project

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