ecom301 e marketing

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You should put together an annual e-marketing plan to help set the marketing in general on the right course to make any company’s business goals a reality

Table of Contents

Executive summary – an overview of the entire plan.

Introduction – what is the product or service? Describe it in detail and explain

how it fits into the market.

1. Business Summary

  • Company Name.
  • Marketing Leadership Team.
  • Headquarters, Office Locations.
  • Mission Statement.
  • SWOT Analysis.
  • 2. Target Market

  • Describe your target market segment in detail by using
  • demographics, psychographics, geography, lifestyle etc.

  • How large is it?
  • 3. Marketing Objectives and goals

    Explain your marketing objectives and goals in term of sales volume,

    market share, return on investment or any others for your marketing plan

    and the time needed to achieve each of them.

    4. Market Strategy

    Explain your marketing strategy chosen in term of aspects such as

    Product, Price, Promotion, People, Process, Physical Evidence and other

    tactical or environmental variables.

    5. Budget

    Detail the breakdown of the budget available to you and the expected

    ROI from each channel.

    6. Marketing Channels

    Explain how you will use the following channels to achieve your goals:

  • Content marketing. (Content includes text, graphics, videos, and
  • other related materials people are looking for and are very

    interested in).

  • Social media marketing (Twitter/Instagram/Facebook Promotions,
  • etc…).

  • Email marketing.
  • SEO (Organic vs PPC).
  • Display Advertising (Google Ads, etc…).
  • 7. Evaluation Plan

    You need to evaluate the system/strategy in place before the plan is put

    in action.

    Summary – Summaries profits, costs, advantages and why the plan should


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