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Must be written in APA format with in-text citations and references (if any are used). The rubric is attached. Please follow guidelines.
In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization.
Part 1, “Health Care Organization Profile,” should include the following components:
- Name and type of health care organization (stand-alone, multifacility, multicampus, community-based, etc.).
- Mission, vision, and goals
- Bed number
- Type of services provided
- Quality indicators
- Financial performance indicators
- Human resource challenges
- Diversity issues
- Community population statistics