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Case 4 (page 271): Fitbit Inc. in 2017
1. Perform a SWOT analysis for Fitbit (use chapter 4, table 4.2).
2. Use your SWOT table to diagnose strategic issues and recommend strategies.
Notes: Max 375 words (about 1.5 pages double spaced, 12â€point font size, 1â€inch margin) Please make sure to use quotes if copying more than 6â€7 words. Preferably donâ€™t copy long sentences from the case; summarize and paraphrase instead. The assignment does NOT have to be in essay format. Using bullet points is fine.