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Read the following article at the end of the chapter on Diffusion of Innovation in your textbook.
George, S., Hamilton, A. & Baker, R. S. (2012). How do low-income urban African-Americans and Latinos feel about telemedicine?: A diffusion of innovation analysis. International Journal of Telemedicine and Applications, 2012. doi: 10.1155/2012/715194.
Based on the information in the article answer the following questions:
1- Based on the information provided in the article, what would you change in your marketing materials?
2- What do the authors recommend for marketing the program given the feedback from the two groups, and how does this compare to your recommendation?