“Hooking Your Audience”

“Hooking Your Audience” Please respond to the following:

Part 1: In preparation for Assignment 2, which in due in Week 9, share your opening. What story or data point are you using to hook and connect with the audience?

Part 2: Review another student’s opening and provide constructive feedback.

Ive Provided the instructions for assignment #2 to help with this discussion question. I will be submitting assignment #2 next week.

ASSIGNMENT 2

WRITTEN COMMUNICATION

Due Week 9, worth 200 points

Business managers use written communication every day. Opportunities for
written communication in the business world include everything from reports,
memos, and documentation to emails, instant messaging, and social media.
Effective written communication can help build and grow business relation-
ships, accelerate results, solicit input and feedback, and rally personnel toward
shared goals. Your ability to write messages that are clear and concise, while
positioned strategically and presented professionally, will distinguish you

in your field.

In this assignment, you will develop a written communication for the challenge
or opportunity scenario you have identified. The written message needed to
fulfill this assignment will depend on your scenario.

INSTRUCTIONS

Compose a written communication based on your Strategic Communications
Plan.

PART 1

1. Develop Your Written Communication
a) State your key message clearly

i. Do not “bury the headline” — the main point should be
presented directly

ii. Your key message must be clear and concise
b) Provide the necessary information and build credibility

i. Provide an appropriate amount of background
information for the audience, given the type of
communication

ii. Get to the point without unnecessary verbiage

iii. Build your position as an expert or trusted colleague
c) Support your key message with three or four supporting

points/reasons
i. Supporting points should be appropriate for the context

and needs of the audience
ii. Reasons should be compelling and relevant

d) Employ either the Consult/Join or Tell/Sell techniques

e) Clearly relay to the audience an actionable request
2. Write Professionally

a) Communication should be clear and concise
b) Communication should build logically
c) Sentences should flow smoothly, using appropriate

transitions and varying sentence structure
d) Employ appropriate formatting for ease of reading and clarity

of message (headers, bullet points, etc.)
3. Demonstrate Professional Presence

a) Be authentic and genuine in your communication
b) Use the appropriate tone and vocabulary for your audience
c) Establish rapport to connect with your audience and

grow the relationship

PART 2

4. Channel and Style
a) Explain why you chose the specific channel you used for the

written communication
b) Explain what style you employed in your written communication

and why (Sell/Tell or Consult/Join)
5. Use Feedback to Refine Your Communication

a) Describe or list the feedback you received on your written
communication from the week 6 Discussion Board

b) Explain how you used the feedback to revise and
improve your message

PROFESSIONAL AND APA FORMATTING REQUIREMENTS

Your assignment must follow these general APA formatting requirements:
Your document must be typed, double-spaced, using Times New Roman
font (size 12), with one-inch margins on all sides.
Include a cover page containing the title of the assignment, your name,
the professor’s name, the course title, and the date.
The business written communication portion should be consistent with
professional standards. For example, a business memo will have a
subject line, does not indent paragraphs, etc. A business email will have a
relevant subject line and will include a greeting, paragraphs,
perhaps a bulleted list, a signature line, etc.

Grading for this assignment will be based on the following criteria and
evaluation standards: