Impact of Online Crowdsourcing

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Evaluate an online crowdsourcing site. Examples include, Dell’s Ideastorm, and Starbucks.

Write a 750- to 1,050-word paper in which you review a crowdsourcing site.

Marketing has evolved in its
relationship to customers. Marketing to consumers has shifted to
marketing for consumers. Marketing for consumers has the power to
choose whether they want to create a dialogue.

  • How has the organization leading the crowdsourcing utilized consumers to help build its organization?
  • How does this option of crowdsourcing influence marketing strategy?
  • What is the impact of mobile and social media campaigns on marketing strategy for this organization?

Cite specific examples of these different marketing campaigns in use.

Format your paper consistent with APA guidelines.

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