Marketing – Global Marketing
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PLEASE NOTE: I am from the United States, so the product must be a foreign to the United States.
Large corporations have traditionally been the major global competitors, but more and more small businesses are entering the global marketplace by the very fact of having an Internet presence. In each case, the products must be sold using marketing concepts that are adapted for the environment or market in which they are sold.
To build a stronger understanding of global marketing, you will identify a foreign made product sold in the U.S. market and discuss how it might be improved from a marketing standpoint for the U.S. market.
Directions:
Shop for a product made by a foreign firm. Possible venues to find your foreign made product would be ethnic grocery stores or chains, such as Cost Plus or Pier One that import inexpensive products from other countries. When selecting a product, try to find one that has obviously been poorly marketed in terms of packaging, brand name, or general lack of appeal to U.S. consumers.
-Take notes on this product.
-Take a picture with your cell phone and attach it to your posted response in the Discussion area. You will be surprised at how creative and entertaining this exercise is!
As the marketer of your chosen product, you have the opportunity to change how the product is marketed in the U.S.
- How would you change this product, either the brand name, the specific audience or customer, and/or price? Explain your response.
- Choose one of the other classmates’ products and discuss whether you agree with their suggested changes or not and why.
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Do you need help with this or a different assignment? Even when your task is complicated and the deadline is in less than 2 days, you still have every chance to get a good grade for it. How? By completing the order form, you will get the finest custom-written assignment at an affordable price. We also deliver a number of services for free (e.g., revisions, editing, checking the text for authenticity). Use our paper writing service to receive effective help with your homework.
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