marketing management 117

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This activity/assignment will allow students to systematically understand the general and specific environments of business.

Activity: Select any company of your choice(Macys- For this assignment use this). Identify its strengths and weaknesses. Then analyze the company’s context, customers, competitors, and collaborators.

The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 – 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.

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