marketing research essay

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Write a three-page, double-spaced research paper summarizing three (3) scholarly articles that used human subjects in the research. All articles used MUST have been published in either the Journal of Consumer Research, the Journal of Marketing Research, or the Journal of Consumer Psychology within the past 15 years (i.e., between January, 2003, and the present). Papers citing articles from journals other than those noted here, or from older publications, WILL NOT BE ACCEPTED.(If you have ANY questions about your choices, consult your instructor.)

Full text of articles from these journals is available from the TU Library using TU Portal. For each article, explain how human subjects were used in the research, and explain how the use of human subjects provided insight into how consumers think and behave. Include a reference list in proper APA format: Author(s), year published, title of article, name of journal, volume, issue, and pages. The research paper must be submitted before the deadline as an MS Word document to a designated portal located on the Canvas site for this course. All papers WILL BE CHECKED using the anti-plagiarism component of Canvas’ Turnitin.

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