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Instructions: From the 6 questions below, please choose 3 questions to answer completely. Discuss online with your classmates and be prepared to discuss all 6 in class.
- What five entry modes do firms consider as path to enter the international market? Be specific in your answer.
- What is a strategic alliance? What are major types of alliances?
- Distinguish between cost leadership and various differentiation strategies.
- Describe the advantages of being a first mover, a second mover, or a late mover for a company within your industry.
- What are the characteristics of product and service quality?
- Discuss the important reasons why corporations diversify.