pricing strategy 7
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Conduct a comparison of different pricing practices. Complete a chart with a Pricing Strategy for your product/service along with an estimated “Break Even†post.
Effectual Entrepreneurship (2nd ed., 2017) by Read, Sarasvathy, Dew, & Wiltbank. Publisher: Routledge (Paperback ISBN: 9781138923782; E-book ISBN: 9781315684826)
Chapter 7 Pricing Videos and Links
1. Professional Pricing Society. A website with links to training: http://www.pricingsociety.com/home/pricing-training/online-pricing-courses/core-pricing-skills
2. Price points for a can of coke. 3:48 minutes: https://www.youtube.com/watch?v=DLOAL_URp6M
3. Part 1 of a series on pricing. 2:30 minutes: https://www.youtube.com/watch?v=Lsf3m5s-Qac
4. Sums up his approaches. 2:14 minutes: https://www.youtube.com/watch?v=qKft8EC4ejQ
5. Covers the details (Very good). 11 minutes: https://www.youtube.com/watch?v=POTBei26Jow
6. Simple lesson with an example – Pricing Soap. 7 minutes: http://www.youtube.com/watch?v=FqVNU9eN9DU
7. Great Lesson from Rasmussen. 19 minutes: http://www.youtube.com/watch?v=H8aZr-Ula1w
Developing a Pricing Strategy
Developing Price Strategy (PDF)
1. Developing Price Strategy Developing_Your_Pricing_Strategy Developing_Your_Pricing_Strategy – Alternative Formats
2. Master Budget Description Master Budget Process – similar to hard copy.pdf Master Budget Process – similar to hard copy.pdf – Alternative Formats
Website URL’s
1. Pricing your Products and Services: https://www.bizfilings.com/toolkit?nid=P03_5200
2. How to Price your Products: https://www.inc.com/guides/price-your-products.html
3. How to choose a pricing strategy for your small business: https://quickbooks.intuit.com/r/pricing-strategy/6-different-pricing-strategies-which-is-right-for-your-business
4. Five things to consider when pricing your products:https://quickbooks.intuit.com/r/pricing-strategy/things-consider-pricing-your-product/
Pricing Strategy Examples (MS Word Document)
1. Pricing Strategy Example 1 Pricing Strategy Example 1 – Alternative Formats
2. Pricing Strategy Example 2 Pricing Strategy Example 2 – Alternative Formats
Business Start-Up Costs Worksheet (MS Excel)
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