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Go to the internet and look for and download a BRAND STYLE GUIDE that you find compelling, protective to the brand and representative of their target customer. Why did you choose based on those questions? Tell us your first perceptions as you looked through it. How did it make you feel? Did it help build brand equity? (8 points)
Here are 2 sites that may help: http://laurabusche.com/visual-branding/brand-style-guide-examples/ (é“¾æŽ¥åˆ°å¤–éƒ¨ç½‘ç«™ã€‚)
1. Choose a popular event. Who sponsors it? How are they building brand equity with their sponsorship? Are they integrating this sponsorship with other marketing communications? (4 points)