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I need 5-6 PP slides, this part of a Team Project for healthcare Marketing. Please read carefully
Speaker’s notes must be between 150 to 200 words per slide. Please follow APA Format
*****This is a hypothetical health care organization****
The background information for our organization.
Lone Star Urgent Care
Downtown, Dallas, Texas.
Mission Statement: To treat all patients with compassion and integrity, also providing prompt, affordable, and quality service to all whom we serve.
- Background information ONE SLIDE ONLY
- What is the name of the organization or program?
- What is the geographic location?
- What is the organizational mission
- Market research ONE SLIDE OR TWO MAX!
Target market ONE SLIDE OR TWO MAX!
o Determine the primary market: What are the characteristics of
the primary market?
o Determine the secondary market: What are the characteristics of
the secondary market?
o Market segmentation: How will you segment the market? Why?
- Competitive analysis ONE SLIDE ONLY
o Identify your competitors.
o Briefly describe your competitors’ strategies.
o Why must market research be conducted?
o What kind of data will you use: primary, secondary, or both?