green ox case study 1

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Use all the following attached. Please use grading rubric and page 113 in the marketing pdf book for this case study. I have wrote down notes my professor has provided. Use as much analytics and financial data. Include graphs/charts..etc. Measurement of success: makeup a number we think our market share will be reach. (some type of formula and dollar projection). Using any numbers in the case.

  1. 2 sentences for problem and solution
  2. Market data, what is competition is doing, use critical thinking, what is the industry doing, and what we need to do to catch up to it What’s the pricing.
  3. Key challenged should be fit to the problem. Use market terminology
  4. Current situation, use numbers from the case. Product life cycle as a marketer that makes they are spending a lot of money to increase consumers to buy. How does the stage impact the marketing.
  5. alternatives – 3 options and explain paragraph for each. My recommendation is ______. One sentence
  6. Measurement of success: makeup a number we think our market share will be reach. (some type of formula and dollar projection). Using any numbers in the case
  7. Detailed recommendation: big picture, green OX what would i do today: product, price, promotion, marketing mix detailed.
  8. Also need key factor chart, key success chart and swot analysis, and product life cycle

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