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Two of the learning objectives are addressed in this post: (1) Analyze and compare psychological influences on buyer behavior. (2) Evaluate the reasons why people buy and their relative importance to the marketing process. Emotional involvement is addressed in chapter five. View the Budweiser commercial I’ve posted. What type of emotional involvement elements are in the commercial and explain). How can people relate to the ad? And just for fun, how many times does the brand name appear in the ad? Look carefully – What does hit hat say? That’s a hint so look carefully. View ad below