marketing paper 39

Are you pressed for time and haven’t started working on your assignment yet? Would you like to buy an assignment? Use our custom writing services for better grades. Even if your deadline is approaching fast, our writers can handle your task right when you need it. Our writers will complete your order from scratch and make sure it’s completely unique.


Order a Similar Paper Order a Different Paper

Goal: This paper assignment is designed to help you understand different cognitive choice models you may use to make a high-effort decision. Be sure to connect your discussion to the course material, as always. See Ch. 8. This fulfills one of the course learning objectives, i.e., better understanding yourself as a consumer (SLO5).

Instructions: There are few high-effort decisions that incorporate both thinkingand feelingas completely as the purchase of a diamond engagement ring. Typically these buying decisions are made by either a nervous young man or by a lovestruck young couple. The purchase comprises a substantial financial commitment at a time when emotions run high. Browse some jewelrywebsites(e.g., Kay, Shane Co., Tacori, and Zales) and address the following questions in your paper:

1.If you were in the market to buy an engagement ring, which cognitive choice model(s)are you more likely to use? Explain how the models work in your case. Hint: you need to discuss at leastthree different brands and fourdifferent attributes. See the class exercise on choosing an apartmentfor an example. Draw a table to show your numerical evaluations(e.g., 4 out of 5).

2.What marketing techniques dothese websites use to influence yourthought-based decisions(i.e., cognitive choice) and feeling-based decisionsconcerning the purchase of an engagement ring? Be specific.

500-600wordsGrading Criteria: 1.Comprehension of the relevant course materials(5 pts). 2.Adequacy in addressing the assignment(5 pts). 3.Presentation of your paper. The same as in Instructions for Individual Paper#1: Your writing should be clear, well-composed, and free of spelling and grammar mistakes. It should also meet the following format requirements(5 points).1)Create a title for your paper. Individual paper #3is NOT acceptable. 2)No need to provide a title page.3)Use double-spacing, 12-point font.4)Include bibliography or references. 5)Use APA (American Psychological Association) writing style:

Writerbay.net

Do you need help with this or a different assignment? Even when your task is complicated and the deadline is in less than 2 days, you still have every chance to get a good grade for it. How? By completing the order form, you will get the finest custom-written assignment at an affordable price. We also deliver a number of services for free (e.g., revisions, editing, checking the text for authenticity). Use our paper writing service to receive effective help with your homework.


Order a Similar Paper Order a Different Paper