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Final Project: J. C. Penney Company Case Study
For the final project in the course, you will examine J. C. Penney Company (JCP).
Prepare a case analysis report using the rubric (it is uploaded)
Requirements for the Analysis section are to address the following questions (use spreadsheet). (Answered questions 1 and 2 using spreadsheet. I have answered the first two questions but they will need to be revised. Question #3 is your opinion/suggestions. The answered questions are uploaded.
- What do the liquidity ratiosâ€”Current, Quick, and Cash-to-Salesâ€”reveal about JCPâ€™s financial position for the eight quarters spanning Q1 2011 to Q4 2012?
- What do the leverage ratiosâ€”Debt-to-Capital, Interest Coverage, and Cash-to-Debtâ€”reveal about JCPâ€™s financial position for the eight quarters spanning Q1 2011 to Q4 2012?
- How has JCP managed its working capital accounts over the past eight quarters? Is there an opportunity to squeeze more cash from any of these accounts?
Your primary report (no bullets) should NOT be more than 3 pages in length.
Please follow the rubric. Thank you!