What are the important features that influence customers behaviours in the credit card industry

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1. What are the important features that influence customers’ behaviours in the credit card industry?

2. What future strategy do you recommend for Hyundai Card?

All the answers should be in aspect to HyundaiCard and Credit Card industry in South Korea.

The answers for both the questions should be mainly referred from the attached document. You may use one or two outside sources to support your answer. Answer the questions very accurately with each question having around 1000 words. Try and include at least 3-4 features (for question 1) and support the features with evidence and proper explanation.

Include “the why” in the future strategy question.

For example:- If you suggest a particular strategy or strategies, support the strategy/strategies with “why” you’ve chosen it over other possible strategies and if applicable also show evidence. (Try suggesting at least two strategies and compare why the two strategies would be better than the other possible strategies)


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