What are the pros and cons of going global?

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There are certainly pros and cons of going global. For example, with a physical product, the pros might include selling in more volume and the cons may include having to manage the process and logistics. It might also be costly to set up geographic distribution and global marketing at these destinations. Of course, all of this will depend on the global market chosen to do business in and the pro and cons may be different by product and service.

With this in mind, create a 2-3 page response to the following:

  • Identify and describe a global market
  • Analyze pros and cons of entering this specific market

APA format

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