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BOOK: Principles of Marketing kotler armstrong
This week we will study Chapter 5, 6, 7: Consumers markets and buyer behavior; Business markets and buyer behavior; Customer-driven marketing strategy.
Study these chapters and answer the following topics.
1. Describe the buyer decision process. Think on your last buying decision and classify it according to the “Types of Buying decision behavior”, why?
2. Using the possible value propositions describe the value proposition of Target StoresUs. Is it appropriate?
3. Which value proposition describes Wal-Mart? Explain your answer.
This assignment includes a plagiarism checker. Please, check carefully the originality of your submission. Cite external references to support your answers in both within the text and in the references part as mandated by APA style. The instructor will not accept more than 5% of similarity with external sources in the content of the document without being cited; otherwise, your work will be considered invalid. Do not include questions in the document to be ssubmitted, only answers. If you have any question, contact your instructor.
Use the FNU library aata base for your research not the internet
FNU Database link.
Hello, everyoneThis is the FNU Database link to properly access and submit your three (3) professional journals which is a requirement for the Research paper on your Reference page.Please, go to the link above to access the direct link!
Go to the link above to go to the FNU database link. (https://proxy.lirn.net/)
Add the school name: Florida National University, then click on the LIRN portal below.
Next, enter the school user name: 24439
and the school password: smartlearn39
Then scroll down and search for the Psychology group/category.
Next, go to ProQuest Central or Psychology Database to search for you topic on the search bar and then click on full text to get the full information pages.
Finally, you will be able to choose 3 journals of the all the available articles to provide your 3 journals for the paper.
Go to “Cite” to find the reference information for the article you are reviewing. This article reference info can be copied and pasted on the Reference page for your paper.
Running head must be labeled on the cover page and the title must be the topc